The Unicorn Blog Package

Content Strategy + Planning + SEO Writing

 

All in one neat monthly package

for smart SaaS owners and marketers

who want to maximize conversions

Pencil

Hi! I'm Maria Waida

You may know me from...

speaking at

G2's Reach

Being Featured on

women in tech seo

The Simplest Way to

make your blog legendary

"In the chaos of running a business,

I was relieved to find Maria.

 

Her SaaS expertise was extremely valuable and shown through the engaging blog posts she created, while her prompt turnaround time was greatly appreciated.

It’s unusual to get things done perfectly on the first try, but with Maria, that’s just what I got.

It’s very apparent why she is so highly recommended."

Kenny Schumacher, Founder

Screenshot 2020-12-09 at 5.35.53 PM.png

Lemme Guess

Your team is overwhelmed.

Posting inconsistently. 

Not seeing great ROI.

But You need

To scale - fast

Without sacrificing quality.

How I Help

I'm a dedicated strategist

who blends content with copy in a no-brainer monthly package.

The Simplest Way to

make your blog legendary

"In the chaos of running a business,

I was relieved to find Maria.

 

Her SaaS expertise was extremely valuable and shown through the engaging blog posts she created, while her prompt turnaround time was greatly appreciated.

It’s unusual to get things done perfectly on the first try, but with Maria, that’s just what I got.

It’s very apparent why she is so highly recommended."

Kenny Schumacher, Founder

Screenshot 2020-12-09 at 5.35.53 PM.png

Lemme Guess

Your team is overwhelmed.

Posting inconsistently. 

Not seeing great ROI.

But You need

To scale - fast

Without sacrificing quality.

How I Help

I'm a dedicated strategist

who blends content with copy in a no-brainer monthly package.

The Simplest Way to

make your blog legendary

"In the chaos of running a business,

I was relieved to find Maria.

 

Her SaaS expertise was extremely valuable and shown through the engaging blog posts she created, while her prompt turnaround time was greatly appreciated.

It’s unusual to get things done perfectly on the first try, but with Maria, that’s just what I got.

It’s very apparent why she is so highly recommended."

Kenny Schumacher, Founder

Screenshot 2020-12-09 at 5.35.53 PM.png

Lemme Guess

Your team is overwhelmed.

Posting inconsistently. 

Not seeing great ROI.

But You need

To scale - fast

Without sacrificing quality.

How I Help

I'm a dedicated strategist

who blends content with copy in a no-brainer monthly package.

Strategist & Copywriter

Maria

WAida

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For over 8 years, I’ve been a reliable blog writer for B2B SaaS brands just like yours.

I know how to

  • generate 739,609 raw (unpromoted) blog views

  • get an additional 300,000 page views in less than a year

  • have a single post seen by qualified leads 170,706 times

  • earn 30,000 unique page views total in 6 months

  • gain a 1.05% sales conversion rate on a single long-tail keyword post in less than 3 months

  • win a rich snippet placement on Google for a highly competitive keyword in 2 months

because I've done it already for SaaS heavy-hitters like:​ 

Wrike, Bizzabo, Cvent, Zendesk, CCC, Constellation Software, Agorapulse, Lusha, and many more leading brands. 

The truth is, you can always hire yet another freelance writer.

 

But you'd prefer to partner with an SEO-focused storyteller

who is as well-versed in conversion copy and 

as dedicated to seeing results as I am, right?

Get sales-boosting

Blog Strategy

&content

Done for you

Here's what's included in 

The

Unicorn

Blog

Package

for $5,500 a month

+$750 one-time setup fee

Goal Getting Call 

I'll give you a fresh perspective on what is (or isn't) working about your blog and come up with a clear plan. 

Custom Blog Strategy Guide

I'll create a short PDF that includes a summary of our call, SEO keywords, and my expert recommendations.

Blog Content Calendar

I'll create, schedule, and manage strategic blog topics that improve SERP rankings and support your goals. 

4 SEO Blog Posts Per Month

I'll research, outline, and write one 1,500-2,000 word blog post every week that is fully optimized for SEO.

I'll also:

  • interview subject matter experts to get original, high value quotes wherever possible so that your content is completely unique and attractive to link back to 

  • rewrite old blog posts to improve site performance (as needed) to capitalize on what is already working

  • note which goal each article supports to tie all content back to the big picture

  • identify which audience segment(s) the article targets so that you always attract the right leads

  • include which funnel stage the article targets so that your blog remains sales-focused

  • add meta data including title, suggested URL, and description to optimize it for search engines

  • list the primary and secondary keywordsto give the piece direction and build domain authority

  • properly format the copy so that you can quickly add it to your site as is

  • include 5 internal links to commercial and supporting pages to improve site-wide search rankings with every new post

  • include 5 quality external links to non-competing authority sites to improve your traffic, ranking, media relationships, and reputation

I bet you're wondering

how it works

1.Consult call

to see if we're

a good fit

2. Onboard

with some quick forms & Payment

3. prep work

Goals & Plan set 

within 2 weeks  

4. receive content

Every ThursdaY

+ Quick Revisions  

5. Enjoy

1 outline, 1 draft, and 1 social post doc every week 

Don't miss these

High ROI

 bonuses 

Analyzing the data

1. My blend of

"Secret sauce"

 SEO Tools

I use research, editing, and competitor analysis software that push beyond basic content SEO.

Value of: $170 per month 

for 12 months

iphone

2. matching Social media posts

Promote your new content with

20 text posts per month

that match each article.

Value of: $200 per month

for 12 months

Bullet Journal

3.One Year's

worth of

content ideas 

Get 52 weeks worth of topics that are SEO competitive, unique, and interesting to your audience.

Value of: $250 total

Just so you know,

Here's who

I Created this for

If you’re a SaaS:

  • Founder

  • Marketing Director

  • or Marketing Agency

who needs to transform:

  1. fresh new blog 

OR​

   2. an existing one

 

from a search ranking graveyard 

 

into a lead generation machine and one-of-a-kind resource 

your audience just can’t get anywhere else,

 

then you’re in the right place. 

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Just ask these SaaS experts

"Working with Maria has been an absolute pleasure. Not only did she provide her own topics for our blog, but it was obvious by her work that she did extensive research on our company, product and values before writing. She was extremely proactive, setting and meeting her own deadlines, and took any feedback that I provided to heart.

 

I highly recommend her services to anyone in search of a skilled and thoroughly professional copywriter."

Rachel Serpa, Content Marketing Director

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"We have been working with Maria for a few months now and it has been great. She is able to work independently with just a bit of direction from us, delivers her work on time (often early) and reaches out when she has questions. We are very happy to have found Maria!"

Betsy Chase, Senior Level B2B Marketer

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"Her writing stands out and

Maria is one of the best in the SEO blog business."

Jim Jain, Senior Vice President

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Here are some

A's to

 your Q's 

Frequently asked questions

Can you write for my niche?


Absolutely. I've written for a wide variety of audiences including AI experts, project managers, hospitality professionals, and everyone in between. Many of my clients tell me my writing sounds like someone who has been in their niche for as long as they have.




After you plan out the calendar, will you research what's trending too?


Yep! I'll be keeping up with what's current in your niche while we work together. The calendar I create is designed to be flexible so we can easily fit in trending topics as needed.




Do I need to send you topics?


Nope, I'll come up with one year's worth of topics (52 weeks worth @ 1 post per week) for you. If you have a special request, I can always accommodate.




What do I have to do? Or will you do it all for me?


That's the best part - I'm taking all the content creation off your plate! After each piece is done, you will have to post it to your website and promote it however you want to, but that's it.




We already have keywords and/or outlines. Can you still write for us?


I can accomodate special requests on a case by case basis. Please schedule a consultation with me to discuss your project in detail and get a custom quote.




How does payment work?


Payment is due the 1st of the month and applies to the following 30 days. For example, if you'd like to receive content for May, please send your payment in full by May 1st at the latest.




What kind of committment am I making?


I typically work with clients for at least one year. However, you can cancel any time as long you provide 30 days advance notice.




What makes the Unicorn Blog Package different?


My aim with the Unicorn Blog Package is to create a comprehensive, one-stop shop blog package that 1) simplifies the process of working with a freelance writer and 2) maximizes the impact of your blog all at the same time.




When and how will I receive content?


You will have a new blog post along with an outline and 4 social media posts in your email inbox (3 Google documents total) by every Thursday. If you have any notes on the blog post draft (you may not), I'll have those turned around for you within a couple business days.




How much time do I need to spend working on the blog every week?


Once you have the post, all you have to do is put it on your website and share it, which can take anywhere from 1 to 4 hours depending on what you want to do. You will save about 3-4 days per week on content creation by working with me.




What is it like working with you?


My motto is "happy to be here, easy to work with". I want to be someone who makes your day easier and your boss or client happier. Plus, I know my stuff. And if I don't know something, I have the stick-to-it-iveness to figure it out. Blame my Midwest roots. I'm constantly learning too, so my skills will only continue to grow over time. As we work together, I'll balance big picture goals with ultra fine details all while keeping an ear out for new stories. Having a strong combination of creative and analytical skills makes it easy for me to position your brand effectively while creating copy that convinces other people you’re actually the best too.




Are images included with the blog posts?


Although you're getting lots of SEO, blog content, and social media copy, images are not included at this time. Most companies I work with tend to have a graphic designer on the team or their own preferred database of stock/vector images. However, I can 1) give your designer ideas for images whenever possible and 2) add screenshots for articles that talk about products, website examples, etc. One last thing - if images are a dealbreaker, let's talk about it and see what we can do.