From product capability to creative possibility.
Product narratives, campaign concepts, and a clear path from capability to everyday value.
B2B TECH COPYWRITER & STRATEGIST
Serious tech.
Human words.
I’m Maria. I make complicated things sound human.
I help ambitious tech brands find the story, sharpen the message, and give people a reason to care. From the first big idea to the smallest line of copy.
Explore selected work A little left brain.A little cut-and-paste.
FIG. 01 Technology, with a human point of view.
A FEW PLACES
MY WORDS HAVE LANDED
01 / THE WORK
Selected work.
Different problems. Same curiosity.
Big launches, deep dives,
and the words in between.
A complex business. A clearer story.
A large-scale website overhaul connecting technical expertise with what buyers need to know.
Turning search into understanding.
Research-led guides that make sales and marketing concepts approachable, specific, and useful.
Giving teams a shared playbook.
Turning a deep body of sales knowledge into a structured resource people can actually use.
Financial content with a human voice.
Clear, student-friendly education at the intersection of search intent and careful review.
Useful stories for the working world.
1,000+ content pieces across Wrike and Smartsheet, delivered weekly over more than five years.
Project covers are original editorial artwork. Open a project for the brief, my role, and available published samples.
02 / THE PROOF
Good words.
Real impact.
Selected results across separate client engagements.
TARGETED CONTENT CAMPAIGN
+104%
Organic traffic growth.
Over three months, following content crafted for a targeted campaign.
A focused story. A growing audience.
EARNEST / SEO AUDITS & ARTICLE REWRITES
+240%
More site visits.
In less than five months, alongside 125% higher site visibility and an average improvement of one page in Google search results across the audited pages.
A clearer path from search to the site.
B2B SAAS / FIRST TWO YEARS
739,609
Unpromoted blog views.
Generated by the posts I wrote for one B2B SaaS client, with 2,242 link clicks across the same period.
An audience built through the content itself.
IN A CLIENT’S WORDS
“Maria has the golden touch beyond anyone I've ever worked with.”
Ben GoldsteinNutshell client · LinkedIn recommendation
33×
ROI estimated by the client.
Ben described this as a back-of-the-napkin estimate of revenue value generated for Nutshell.Read the full recommendation
I feel like I should add some kind of disclaimer at the beginning of this testimonial, like "RESULTS NOT TYPICAL." But everything that follows is true:
In 2020, I hired Maria/SaaSy Copywriting to produce three articles for nutshell.com/blog. Those articles currently rank...
#1 on Google for "sales and marketing software"
#1 (+ the featured snippet) for "email tracking pixels"
#1 for "marketing slang" ...take that, HubSpot!Now, if I hired a writer to write three articles for me, and just *one* of them captured a #1 ranking, I would still consider that to be a very successful relationship. But Maria has the golden touch beyond anyone I've ever worked with. And more importantly, the process of working with her was as easy and satisfying as could be. Her first drafts are always stellar, and her revisions ensure that any rough edges are sanded off before publication. A true collaborator.
I won't share any proprietary information here, but I just did some back-of-the-napkin math and figured that my investment in Maria has generated a 33X ROI for Nutshell in terms of revenue value...and counting. If that sounds interesting to you, drop her a line.
Rankings and ROI are reported as of the recommendation date.
View the original LinkedIn screenshot03 / THE THINKING
The tech is complex.
The story doesn’t
have to be.
I get deep into the product, the audience, and the context. Then I find the words that bring them together.
Clarity is a creative choice.
01Start with the person.
The feature is the starting point. What someone can do with it is the story. I write toward a real need, a real question, or a real moment.
02Find the idea before the line.
Strong copy needs a clear point of view. I shape the message hierarchy and creative direction before polishing headlines, so every line has a job.
03Get close to the work.
I work alongside designers, product experts, and marketing teams. I ask questions, help resolve feedback, and stay with the idea as it moves from brief to finished experience.
04Make useful feel interesting.
Search intent, technical accuracy, and a memorable voice can work together. I use research and editorial judgment to make content worth finding and worth reading.
04 / YOUR COLLABORATOR
A writer with range.
A partner who gets into it.
I’m a Los Angeles–based copywriter and strategist with 11+ years of experience across B2B SaaS, enterprise technology, fintech, and AI. I bring a consumer-minded creative lens to technical subjects, and the editorial discipline to make every word earn its place.
Bring me in for a focused project or embed me with your team. I can help shape the strategy, develop the concept, and carry the copy through the details.
GOOD REASONS TO CALL
- Brand & product messaging
- Campaign concepts & copy
- Websites & landing pages
- Editorial content & SEO
- Content systems & sales enablement
- Embedded creative collaboration
05 / THE NEXT GOOD IDEA
Something complex
on your mind?
Let’s make it click.
Tell me what you’re making,
who it’s for, and where you’re stuck.